Buick is no longer the car you inherit from your grandparents. With the stunning Envista and the flagship Enclave, Buick has reinvented itself as the master of "Attainable Luxury." Bridging the gap between mainstream and elite, Buick offers sculptural design and whisper-quiet cabins for those who appreciate style without the shouting.
Explore the current production vehicles.
The flagship 3-row luxury crossover that defined the premium family hauler. The Enclave is renowned for its 'QuietTuning' technology, delivering a serene, first-class ride, a beautifully sculpted design, and an incredibly spacious cabin.
The stylish and sophisticated compact luxury SUV. The Envision offers a beautifully crafted, driver-centric interior, a smooth and comfortable ride, and a host of advanced technology features. It is the heart of the modern Buick crossover lineup.
The small luxury SUV that pioneered a segment. The Encore brought premium appointments and a quiet ride to the subcompact crossover class. The larger, more advanced Encore GX continues this legacy of delivering luxury in a smart, city-friendly size.
The Darth Vader of muscle cars. The Grand National was a sinister, blacked-out, turbocharged V6 monster that could obliterate V8s. The ultra-rare GNX was a true supercar slayer, the undisputed king of 1980s performance. A true legend.
The icon of American personal luxury. For decades, the Riviera was a masterpiece of automotive design, from the razor-edged original to the stunning 'boat-tail' of the 70s and the supercharged coupe of the 90s. The ultimate statement of style.
A nameplate of surprising performance. The Regal was a handsome mid-size, but it's best remembered for spawning the legendary Grand National. The modern, German-engineered Regal GS and TourX wagon were true, world-class driver's cars.
The comfortable and stylish flagship of the modern Buick sedan lineup. The LaCrosse was a sophisticated and quiet premium sedan, offering a smooth ride and a beautifully sculpted design that served as a modern tribute to the brand's heritage.
The best-selling full-size car in America for over a decade. The LeSabre was the cornerstone of the Buick brand, a symbol of dependable, comfortable, and affordable American luxury for millions of families across the country.
The pinnacle of traditional Buick luxury. The Park Avenue was a large, front-wheel-drive sedan that offered a supremely comfortable ride and a spacious interior. The supercharged 'Ultra' model was a legendary 'sleeper' for highway cruising.
A historic and versatile nameplate that spanned nearly 70 years. From the original 'banker's hot rod' of the 30s to the dependable family sedan of the 90s, the Century was a constant and reliable presence in the American automotive landscape.
A name synonymous with style and performance. The Skylark evolved from a beautiful 50s convertible to the basis for the legendary, big-block GSX muscle car of the 70s. It has always represented the sportier side of the Buick brand.
The 'gentleman's hot rod.' The Gran Sport was Buick's entry into the muscle car wars, a sophisticated and luxurious car that also happened to have a monstrous big-block V8 that produced more torque than any other car of the era. A true iron fist in a velvet glove.
A unique, hand-built, two-seat luxury coupe and convertible. The Reatta was a futuristic and technologically advanced car for its time, featuring a touchscreen CRT display. It was a bold and stylish statement of 80s personal luxury.
One of the original crossover vehicles and a massive success for Buick. The Rendezvous was a versatile and incredibly practical vehicle that blended the attributes of a minivan, an SUV, and a luxury car, paving the way for the modern Enclave.
The last of the traditional, body-on-frame Buick SUVs. The Rainier was a comfortable and capable mid-size SUV, but its rare and exclusive '5.3L' version packed the punch of a V8, making it a unique and powerful piece of Buick history.
A stylish and comfortable 2+2 convertible. The Cascada was a German-built, four-season convertible that brought a touch of European open-air style to the Buick showroom, offering a serene and premium cruising experience.
The legendary flagship and the king of the 'land yacht' era. The final, V8-powered, rear-wheel-drive Roadmaster sedan and Estate wagon of the 90s were the ultimate expression of traditional, body-on-frame American luxury and comfort. A true icon.
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For decades, Buick fought a battle against a single, stubborn stereotype: "Itâs a car for old people." If you still believe that in 2025, you haven't been paying attention. Buick has pulled off one of the most successful brand pivots in automotive history. They ditched the sedans, redesigned their logo, and adopted a design language so sharp it looks like it belongs in a modern art museum. Todayâs Buick is the "Goldilocks" of the American roadâbetter appointed than a Toyota or Chevy, but without the eye-watering price tag of a Mercedes or Cadillac.
To understand Buick, you have to understand the gap it fills. In the General Motors family, Chevrolet is the "Everyman," and Cadillac is the "King." So where does that leave Buick? It occupies the Premium space.
Think of it like airline travel. Chevy is Economy. Cadillac is First Class. Buick is Business Class. You get the better snacks, the wider seats, the priority boarding, and the glass of champagne, but you didn't have to mortgage your house for the ticket. It targets the buyer who wants luxury featuresâheated steering wheels, panoramic roofs, leather seatsâbut cares about value just as much as status.
Around 2023-2024, Buick unboxed a new identity. The classic "Tri-Shield" logo was modernizedâno more circle, just three stylized shields standing side-by-side. This signaled a break from the past. The design language, inspired by the Wildcat EV concept, introduced the "shark nose" front end: high-mounted LED daytime running lights with the actual headlights hidden below. It gives every new Buick a crouching, aggressive stance that demands a second look.
If Dodge sells noise and Tesla sells tech, Buick sells silence. Their engineering philosophy is called QuietTuning, and it is not a gimmick. It is an obsessive, holistic approach to reducing cabin noise.
The result? A Buick Encore GX at 70 mph is often quieter than luxury cars costing twice as much. This reduces driver fatigue and makes the audio system sound incredible.
The Buick Envista is the car that changed the conversation. When it launched, people couldn't believe the price tag. It looks like a Lamborghini Urus had a baby with a futuristic concept car. Itâs a "coupe-SUV" with a sloping roofline that screams style.
Is it fast? No. It uses a small 1.2L turbo engine. But Buick knows its customer. They don't want to drag race; they want to commute in style and get good gas mileage. The Envista proved that you don't need to spend $50,000 to drive a car that turns heads at the valet stand. It brought a massive influx of younger buyers (Gen Z and Millennials) into Buick showrooms for the first time.
If you have a family and you find the Chevy Traverse too utilitarian but the Cadillac Escalade too massive (and expensive), the Buick Enclave is the answer. It is a legitimate three-row luxury SUV.
The 2025 Enclave is a tech powerhouse. It features a massive 30-inch floating screen that combines the gauge cluster and infotainment. It offers Super Cruise, GMâs hands-free driving tech, allowing you to cruise down I-95 without touching the wheel. Itâs spacious, safe, and undeniably handsome.
Denali is to GMC what Avenir is to Buick. It is the top-tier trim level. When you buy an Avenir, the plastic goes away, replaced by textured wood, quilted leather with unique perforation patterns, and exclusive wheels. An Enclave Avenir feels genuinely special inside. It proves that Buick can do "traditional luxury" just as well as the Europeans, but with a uniquely American focus on comfort and space.
Here is a fact that shocks most people: Buick is consistently ranked near the top of J.D. Power reliability studies. Often, they outrank Honda and Toyota. Why? Because they use proven GM powertrains (like the 9-speed automatic transmission and the 3.6L V6 or robust Turbo engines) that have been refined over millions of miles. Buying a Buick is, statistically speaking, a very safe bet.
We cannot talk about Buick without mentioning China. In China, Buick is royalty. It was the car of the last Emperor and remains a symbol of high status. This massive global popularity saved the brand when GM killed off Pontiac and Saturn. Because they sell millions of cars globally, Buick has the budget to design world-class interiors that we get to enjoy here in the States.
You choose a Buick because you are a "Smart Lux" buyer. You realized that paying an extra $15,000 for a German badge just to get a stiffer suspension and higher repair bills doesn't make sense for your commute.
You want a car that looks beautiful in your driveway, isolates you from the stress of traffic, and connects seamlessly with your phone. Buick offers a sanctuary. It is the car for the person who is confident enough to define luxury on their own terms, prioritizing personal comfort over public perception.
Buick is currently the best value in the premium segment. The design team is on fire, creating vehicles that look far more expensive than they are. If you want the tech of a Cadillac and the reliability of a Chevy, wrapped in a package that looks like a concept car, Buick is the brand to watch.
Buick occupies a unique "sweet spot" in the automotive market known as Premium. It sits above mass-market brands like Chevrolet, Ford, or Toyota, but generally below Tier-1 luxury brands like Mercedes-Benz or Cadillac.
This positioning allows Buick to offer high-end materials, advanced technology, and whisper-quiet rides at a price point that is often thousands of dollars less than European competitors, making it "attainable luxury."
Avenir is to Buick what Denali is to GMC. It represents the highest level of luxury the brand offers.
When you see an Avenir badge on an Enclave or Envision, it signifies:
No. In North America, Buick has transitioned to an SUV-only lineup. The production of sedans like the Regal, LaCrosse, and Verano has ended for the US market.
This shift reflects American consumer demand for higher seating positions and cargo versatility. The current lineup features the Envista, Encore GX, Envision, and the three-row Enclave.
QuietTuning⢠is Buick's proprietary engineering process designed to reduce, block, and absorb noise. It is a defining characteristic of the brand.
Engineers utilize:
The result is a "library-quiet" interior that reduces driver fatigue.
Buick consistently ranks very high in reliability studies, often beating out luxury rivals. They have frequently appeared in the top tier of the J.D. Power Vehicle Dependability Study.
Because they share proven powertrains and platforms with General Motors (Chevrolet/GMC) but are assembled with a higher focus on fit and finish, owners often enjoy robust mechanical longevity with a premium feel.
The Buick Envista is the brand's newest entry-level vehicle, designed to attract a younger demographic. It is a "Coupe SUV" crossover.
It features a sleek, sloping roofline similar to the BMW X4 but at a much more accessible price point. It replaces the smaller Encore, offering more legroom and the brand's new design language (inspired by the Wildcat EV concept) with sharp "check-mark" LED lights.
Yes, the Buick Enclave is one of the few mid-size luxury SUVs with a genuinely usable third row for adults, not just small children.
It features the Smart Slide second-row seating, which allows the curbside seat to pitch and slide forward easilyâeven with a forward-facing child safety seat installedâproviding excellent access to the rear. There is also decent cargo space behind the third row, unlike many competitors.
Buick is a global brand with a diverse manufacturing footprint:
Regardless of assembly location, all vehicles are built to GM's strict global quality standards.
These trims cater to different aesthetic tastes:
Generally, no. One of the biggest advantages of choosing Buick over a European luxury brand (like Audi or Volvo) is the cost of ownership.
Since Buick parts are part of the vast General Motors supply chain, replacements are affordable and widely available. Routine service costs are comparable to Chevrolet, meaning you get the premium experience without the "luxury tax" on maintenance.