The Rockstar Executive's Gamble
John DeLorean was the closest thing Detroit had to a rockstar in the 1960s. He created the Pontiac GTO and the Muscle Car era. But he wanted more. He left General Motors to build his ethical, safe, and long-lasting sports car: The DMC-12.
He built a factory in Dunmurry, Northern Ireland, in the middle of a conflict zone, securing massive government subsidies. It was a bold move that set the stage for one of the most dramatic collapses in business history.
Design: Pure Giugiaro
The look of the DeLorean is timeless. Designed by Giorgetto Giugiaro, it features sharp angles and a wedge profile.
- Stainless Steel: The body panels are made of brushed SS304 stainless steel. There is no paint to scratch or fade. You clean it with gasoline or glass cleaner and a scouring pad.
- Gull-Wing Doors: The doors open upward, requiring specialized cryogenically preset torsion bars and gas struts to lift the heavy steel. They only need 11 inches of side clearance to open.
The Lotus Connection
The original prototype was an engineering mess. In a panic, DeLorean hired Colin Chapman of Lotus to re-engineer the entire car in record time. The production DMC-12 sits on a double-Y backbone chassis, very similar to the Lotus Esprit. This gave the car surprisingly good handling, even if it was heavy.
The Achilles' Heel: The PRV Engine
The tragedy of the DeLorean is that it looked faster than a Ferrari but was slower than a minivan. The engine was the PRV V6 (Peugeot-Renault-Volvo). It was a 2.85-liter engine producing a pathetic 130 HP in US spec.
With a 0-60 time of nearly 10 seconds (for the automatic), it was embarrassing. John DeLorean had originally wanted a rotary engine or a turbo, but time and budget constraints forced them to settle for the PRV.
The Fall and The Movie
By 1982, the company was bankrupt. In a desperate attempt to save it, John DeLorean was caught in an FBI sting operation involving a suitcase full of cocaine (he was later acquitted due to entrapment, but his reputation was ruined). The company died.
Three years later, Back to the Future was released. Doc Brown said, "The way I see it, if you're gonna build a time machine into a car, why not do it with some style?" The movie turned a failed automotive product into an immortal pop culture icon.
The Hugegarage Verdict
DeLorean is a triumph of design over substance. As a sports car, it is objectively badâunderpowered, heavy, and possessing questionable build quality. But as an object of desire? It is unbeatable. Driving a DeLorean makes you a celebrity in a way that driving a Lamborghini never will.