Genesis is the most successful luxury car launch since Lexus in 1989. Spun off from Hyundai in 2015, they poached the best designers from Bentley and engineers from BMW to create cars that offer German luxury at a fraction of the price. With their "Two Lines" signature, they have created a distinct, audacious identity.
Explore the current production vehicles.
The flagship of the Genesis brand and the ultimate expression of Korean luxury. The G90 is a masterwork of serene comfort, opulent materials, and advanced technology, designed to provide a first-class, chauffeur-level experience for its occupants. It is the new standard of world-class.
The heart of the Genesis sedan lineup and a rolling sculpture of 'Athletic Elegance.' With its breathtaking 'Two Lines' design and a choice between serene luxury or potent sport, the G80 is a bold and beautiful statement. The Electrified G80 adds silent, instant power.
The multi-award-winning sport sedan built for the true driving enthusiast. The G70 is a pure, rear-wheel-drive-biased machine designed to challenge and surpass the German benchmarks, offering a thrilling, dynamic, and incredibly engaging experience.
The first-ever SUV from Genesis and a stunning expression of luxury and presence. The GV80 combines a commanding, athletic stance with a beautifully minimalist and spacious interior. With available 3-row seating, it’s the brand's flagship utility vehicle.
The audacious and athletic compact luxury SUV that has won countless awards. The GV70 stands out with its daring, coupe-like design and a driver-focused cockpit that injects pure excitement into its segment. The Electrified GV70 adds silent, instant thrust.
The first dedicated electric vehicle from Genesis and a vision of the future. The GV60 is a high-performance crossover with a futuristic design, the innovative Crystal Sphere shifter, and blistering acceleration thanks to its advanced E-GMP platform.
The game-changing luxury sedan that started it all. Before Genesis was a brand, it was a car—a bold statement that proved a Korean automaker could build a world-class, rear-wheel-drive luxury vehicle to compete with the very best from Germany and Japan.
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In 2015, Hyundai did what Toyota did in 1989: they took their best engineers, gave them an unlimited budget, and told them to beat Mercedes-Benz. The result was Genesis.
Originally just a model name (the Hyundai Genesis sedan), it became a standalone brand. To ensure they didn't look like "fancy Hyundais," they hired Luc Donckerwolke, the man who designed the Bentley Flying Spur and Lamborghini Murciélago. That is why modern Genesis cars look like "Korean Bentleys."
How do you recognize a Genesis at night? Look for the "Two Lines."
Every light on the carâheadlights, taillights, side markersâis a double horizontal strip. The designers say, "The two lines are the brand." It gives the cars a presence that rivals cars costing twice as much.
The brand received grim but massive global publicity in 2021 when golf legend Tiger Woods crashed a Genesis GV80. The car rolled over multiple times down a steep hill.
Photos of the wreck showed the front end destroyed, but the passenger cabin (safety cell) was perfectly intact. Woods survived with leg injuries. It was the ultimate, unscripted crash test that proved Genesis wasn't just about pretty leather; it was built like a tank.
The Genesis G70 was the brand's shot at the BMW 3 Series. And it hit. It won North American Car of the Year in 2019. Developed by Albert Biermann (the same guy who built the BMW M3), it offered the handling of a German sports sedan with an interior that felt far more expensive.
Genesis suffers from one problem: Brand Snobbery. People still pay more for the Mercedes badge.
Genesis is for the buyer who wants the quality of a Bentley but prefers to keep the extra $100,000 in their bank account.
For the 2026 model year, the Genesis SUV lineup in the USA offers a diverse range of luxury and performance. The starting MSRP for the key models are as follows:
These prices reflect the brand's commitment to "Athletic Elegance," providing premium features such as 27-inch OLED integrated displays and advanced safety suites as standard equipment.
The 2026 Genesis GV60 Magma is the inaugural model from the brandâs new high-performance "Magma" division. It is engineered to push the E-GMP electric platform to its limits. Key performance specifications include:
Visual differentiators for the US market include 21-inch forged wheels, a wider stance, and the signature "Magma Orange" exterior paint with a bespoke suede-lined cockpit.
The production version of the Genesis Neolun Concept, expected to be badged as the Genesis GV90, is slated to begin production in June 2026. As the brand's flagship electric SUV, it will utilize the new eM platform.
Anticipated features for the US market include a massive 113.2 kWh battery providing around 350 miles of range, coach-style doors (B-pillarless design), and rotating swivel seats that create a lounge-like "beauty of space" interior inspired by Korean aesthetics.
Genesis continues to lead the luxury segment with its comprehensive Genesis Experience warranty for 2026:
The Service Valet is a standout feature for American buyers, where a representative picks up your vehicle for service and leaves a Genesis loaner at your home or office.
The 2026 Genesis Electrified GV70, assembled in the USA (Alabama), is designed for the modern American commute. It offers an EPA-estimated range of approximately 236 miles. For the 2026 refresh, it features the NACS (Tesla-style) charging port natively, allowing owners to use the Tesla Supercharger network without an adapter.
Its 800V charging system remains one of the fastest in the industry, capable of regaining 80% charge in about 18â20 minutes at a 350kW DC fast charger.
The 2026 Genesis G70 luxury sport sedan features a streamlined lineup in the US. The base engine is now a powerful 2.5L Turbo producing 300 hp, while the 3.3L Twin-Turbo V6 remains for the Sport Prestige trim.
New for 2026 are updated wheel designs, a standard heated steering wheel on AWD models, and the addition of Capri Blue to the exterior color palette. The interior now includes an improved touch-interface climate control system and high-resolution digital key capabilities.
Available on 2026 models like the GV80 and G90, Active Noise Control-Road (ANC-R) technology significantly reduces cabin noise. The system uses sensors and microphones to monitor road noise in real-time and produces inverted sound waves through the vehicle's speakers to cancel out frequencies from tires and pavement.
This creates an exceptionally quiet "Sanctuary" environment, which is a key selling point for US luxury buyers who prioritize a serene highway driving experience.
Yes, the 2026 Genesis GV80 offers an optional third row on select trims, allowing for 7-passenger seating. While the standard configuration is a spacious 5-seater with 735L of cargo space, the 3.5T Advanced and Prestige trims can be equipped with power-folding 3rd-row seats.
For those seeking the ultimate 6-passenger luxury, the GV80 Coupe variant offers a more aggressive silhouette but is typically limited to a 5-passenger layout to maintain its athletic profile.
Genesis has pioneered Fingerprint Authentication technology in models like the GV60 and refreshed GV70. This allows US drivers to start the vehicle and load personalized driver profiles (seat position, mirrors, and radio presets) without a physical key or smartphone.
It also enables Genesis Pay, an in-car payment system that allows users to pay for parking or fuel at participating US stations directly from the infotainment screen using biometric security.
The 2026 Genesis G90 Black is a specialized ultra-luxury flagship designed to compete with the world's finest executive sedans. This edition features a "Blacked-out" aesthetic, replacing chrome with dark metallic finishes and recycled carbon fiber interior trim.
For US executives, it provides standard features like rear-wheel steering, Virtual Venue Live (which mimics the acoustics of famous concert halls), and easy-close power doors, solidifying its place as a top-tier chauffeur-driven or owner-driven luxury vehicle.