Rimac: The Electric Superpower from Croatia
In the high-stakes world of the hypercar, no story is more compelling or meteoric than that of Rimac Automobili. From its humble beginnings in a one-man garage to its current position as a technology supplier to the world's biggest automakers and the majority owner of the legendary Bugatti brand, Rimac has rewritten the rulebook. Founded in Sveta Nedelja, Croatia, by the visionary inventor Mate Rimac, the company is not just a car manufacturer; it is a technology powerhouse, a deep well of innovation in electric motors, battery systems, and software that is architecting the very future of high-performance mobility.
The Genesis: A Dream in a Garage
The Rimac story began in 2009 with its founder, Mate Rimac. As a young inventor, he was racing a 1984 BMW E30 when its engine blew. Instead of replacing it, he saw an opportunity. Working alone in his garage, he converted the old BMW into a high-performance electric vehicle, which he nicknamed the "Green Monster." This garage-built project went on to set several world records for electric vehicle acceleration. This initial success was the proof of concept Mate needed to pursue his ultimate dream: to build the world's first all-electric hypercar from the ground up.
Core Philosophy: Pushing the Boundaries of Technology
Rimac's core philosophy is a relentless and obsessive pursuit of technological superiority. The company's motto could be considered "The Art of the Impossible." Unlike many car companies that assemble parts from suppliers, Rimac's strength lies in its in-house engineering. The company designs, engineers, and manufactures the most critical components of its carsâthe battery systems, the inverters, the gearboxes, the infotainment, and the softwareâall under one roof. This complete control allows for a level of integration and performance that is simply unmatched. The brand's signature technology is its four-motor, all-wheel-drive system with intelligent All-Wheel Torque Vectoring (R-AWTV), a system so advanced it can make millimeter-perfect adjustments to the power at each wheel, hundreds of times per second.
The Hypercars That Redefined Speed
Rimac's portfolio is small but has had a seismic impact on the automotive world, proving that electric power is the undisputed future of performance.
The Concept_One: The Car That Shocked the World
The Rimac Concept_One (2013-2014) was the car that put the world on notice. It was the world's first true all-electric hypercar, a 1,224-horsepower machine that could silently obliterate almost any gasoline-powered supercar in a drag race. Famously, it was a Concept_One that was involved in a dramatic crash while being driven by Richard Hammond during filming for The Grand Tour. While the crash was spectacular, the car's sheer speed and groundbreaking technology had already made its point. A new superpower had arrived.
The Nevera: The Record-Shattering King
The Rimac Nevera (2021-Present), named after a powerful Croatian storm, is the production evolution of the C_Two concept and the current undisputed king of electric hypercars. It is a 1,914-horsepower masterpiece that has redefined what is possible for a road car. In a single day in 2023, the Nevera set an incredible 23 acceleration and braking records, including 0-60 mph, 0-100 mph, and the ultimate 0-400-0 km/h (0-249-0 mph) benchmark. With its advanced carbon-fiber monocoque, four-motor torque vectoring system, and AI driving coach, the Nevera is not just a car; it is a rolling statement of technological dominance.
From Hypercars to Global Technology Leader
While its hypercars are the public face, the true power of Rimac lies in its role as a technology supplier and a major force in the industry.
Bugatti Rimac: A New Hypercar Dynasty
In a move that shook the automotive world in 2021, a new company was formed: Bugatti Rimac. Under the new structure, Rimac Group became the majority shareholder of the legendary Bugatti brand, taking control from the Volkswagen Group. This means the future of the iconic French marque, including its next-generation hybrid hypercars, will be powered by Rimac technology. It is the ultimate validation of Mate Rimac's visionâthe small Croatian startup that now controls one of the most prestigious automotive names in history.
Rimac Technology: Powering the Industry
Beyond its own cars and Bugatti, Rimac Technology is a Tier 1 supplier to some of the world's biggest automakers. It develops and supplies high-performance battery systems, electric motors, and other key EV components for brands like Porsche, Aston Martin, Hyundai, and Koenigsegg. This makes Rimac a critical, if often unseen, player in the global transition to high-performance electric vehicles. From its humble garage beginnings, Rimac has truly become the electric superpower of the automotive world.