The Brand That America Misses
In 2013, Suzuki filed for bankruptcy in the United States and stopped selling cars. It was a sad end for a brand that brought a unique flavor to American roads: cheap, cheerful, and virtually indestructible small cars. While they are still a massive player globally (especially in India and Japan), in the US, they are now a memory kept alive by a dedicated cult of off-roaders.
Suzuki specialized in one thing: making small things work. They started with looms, moved to motorcycles, and then applied that lightweight engineering to cars. They didn't build land yachts; they built mountain goats.
The Samurai: The Scandal That Built a Legend
The Suzuki Samurai (introduced in 1985) was an instant hit. It was a tiny, convertible 4x4 that cost less than a Jeep Wrangler. It was everywhere.
Then came the scandal. In 1988, Consumer Reports published a review stating the Samurai "rolls over easily" during evasive maneuvers. Sales tanked overnight. Suzuki sued. The battle lasted for years. While the reputation of the car was damaged to the general public, off-roaders knew the truth: if you drive a tall, narrow 4x4 like a sports car, it will tip. But if you drive it on a trail, its light weight (2,000 lbs) allows it to float over mud and scramble up rocks that sink a heavy Jeep.
The Sidekick and Geo Tracker
In the 90s, Suzuki partnered with GM to create the Suzuki Sidekick, also sold as the Geo Tracker (and later Chevy Tracker).
These were the official cars of 90s beach culture. Bright colors, soft tops, and surprisingly durable engines. They are now becoming collectible "radwood" classics, beloved for their simplicity and the fact that you can fix them with a hammer.
The Kizashi: The Best Car Nobody Bought
Right before they left the US, Suzuki built a sedan called the Kizashi. It was shockingâit was actually... great. It had a high-quality interior, great handling, and looked like a budget VW Jetta. But it was too little, too late. The dealer network was crumbling, and nobody thought to look at a Suzuki dealer for a mid-size sedan.
The Forbidden Fruit: The Jimny
If you ask an American enthusiast what car they wish they could import today, the answer is often the Suzuki Jimny. It is the modern descendant of the Samuraiâa boxy, retro, honest 4x4. It is sold everywhere in the world except the US. It is a painful reminder of what we lost.
Buying Advice: Rust is the Enemy
If you are looking for a Samurai or Sidekick:
- Rust: These cars were built with thin Japanese steel in the 80s. Check the floor pans and the wheel arches.
- Modifications: It is hard to find a stock Samurai. Most have been lifted and cut up for trail use. A clean, stock example is a blue-chip investment.
- RV Towed: Many Suzukis spent their lives being towed behind RVs (flat-towed). Check the odometer, but realize the chassis might have 100,000 more miles than the engine.
Suzuki may be gone from US showrooms, but on the trails of Moab and the Rubicon, the little "S" badge still commands respect.