Born from Battle
AM General LLC traces its roots to the "General Products Division" of Studebaker and later Kaiser-Jeep. Formally established as a standalone company in 1971 by American Motors Corporation (AMC), its headquarters in South Bend, Indiana, became the heart of US military ground transport. Their defining moment came in 1983 when they won the Pentagon contract to build the High Mobility Multipurpose Wheeled Vehicle (HMMWV or "Humvee").
The Schwarzenegger Effect
The Humvee was never meant for civilians. But after seeing a convoy in the Middle East, actor Arnold Schwarzenegger successfully lobbied AM General to sell him one. In 1992, the civilian Hummer H1 was launched, starting a craze for massive SUVs.
Contract Manufacturing Expert
While General Motors bought the "Hummer" brand name in 1999, AM General continued to build the H1 and the H2 for GM. The company is a master of contract manufacturing; uniquely, they were also the exclusive builder of the Mercedes-Benz R-Class for the Chinese market long after it left the US. Today, owned by KPS Capital Partners, AM General focuses on the next generation of light tactical vehicles (JLTV).