The Genesis: Putting the World on Wheels
Ford Motor Company wasn't the first to build a car, but it was the first to build a car for everyone. Incorporated on June 16, 1903, by Henry Ford, the company changed human history with the Model T in 1908. By introducing the moving assembly line at the Highland Park plant in 1913, Ford reduced chassis assembly time from 12.5 hours to 93 minutes, making personal mobility affordable for the masses.
Brand Portfolio
While the Blue Oval is the primary badge, the company operates a focused portfolio. Lincoln serves as the luxury division, offering premium American comfort. Historically, Ford owned brands like Jaguar, Land Rover, Volvo, and Aston Martin (the "Premier Automotive Group"), but divested them to focus on its core "One Ford" strategy.
Manufacturing Might: The Rouge
The Ford River Rouge Complex is the cathedral of American manufacturing. At its peak, raw iron ore went in one end, and finished cars came out the other. Today, Ford continues to push manufacturing boundaries, famously switching the best-selling F-150 to a military-grade aluminum alloy body in 2015âa massive engineering gamble that paid off by reducing weight and increasing capability.
The Arsenal of Democracy
Ford's impact extends beyond the highway. During WWII, the company ceased civilian production to build B-24 Liberator bombers at the Willow Run plant, producing one plane every hour. This legacy of the "Arsenal of Democracy" cements Ford's status as a pillar of American resilience.
Future: The BlueOval Era
The company is currently splitting its personality to survive the future. Ford Blue handles the traditional internal combustion icons like the Mustang and Bronco, while Ford Model e is the dedicated division for EVs and software, spearheading the launch of the Mustang Mach-E and F-150 Lightning.