The Enthusiast's Fund
Trousdale Ventures (established 2018) is not your standard Silicon Valley VC firm. Based in Los Angeles, it is the brainchild of Phillip Sarofim, a serious car collector who owns masterpieces like the Lancia Stratos Zero. Sarofim believes that "boring" is a bad investment, which is why the firm focuses on companies that blend design, joy, and utility.
Reviving the Dune Buggy
Trousdale's biggest automotive splash was acquiring Meyers Manx directly from its creator, Bruce Meyers, shortly before his passing in 2020. Sarofim didn't just buy the logo; he hired a dream team (including designer Freeman Thomas) to launch the Manx 2.0 Electric. This move proved that Trousdale is about preserving automotive soul while updating the drivetrain for the 21st century.
Investing in Fun
Beyond the Manx, Trousdale's portfolio includes Vanderhall Motor Works (makers of retro-styled three-wheelers) and Coreshell Technologies (advanced battery coatings). The firm operates on the philosophy that the future of mobility shouldn't just be efficientâit should be fun.