The Leader of the Pack
The Maserati story is a family affair involving five brothers, but Alfieri Maserati was the undisputed leader. A talented mechanic and fearless driver, he established Società Anonima Officine Alfieri Maserati in Bologna in 1914. While the war forced them to make spark plugs for aircraft, Alfieri's eyes were always on the track.
The Trident Rises
In 1926, Alfieri realized his dream. He unveiled the Tipo 26, the first car to bear the Maserati name and the iconic Trident logo (inspired by the Fountain of Neptune in Bologna). In a storybook debut, Alfieri drove the car himself at the grueling Targa Florio race and won his class. That victory put Maserati on the map instantly.
A Legacy Cut Short
Tragically, Alfieri died in 1932 at the young age of 44 due to complications from a racing accident years earlier. His brothers Bindo, Ettore, and Ernesto carried on his work, keeping the Trident sharp in his honor, but it was Alfieri's spirit that defined the brand's racing DNA.