The Garage in Pfaffenhausen
Before RUF became synonymous with the Yellowbird, it was a humble service station. Alois Ruf Sr. founded AUTO RUF in 1939 in Pfaffenhausen, Germany. Initially, it was a general repair shop, keeping local vehicles running through the difficult war years and the reconstruction era that followed.
The RUF Bus Era
Alois Sr. was an innovator. In the 1950s, noticing the boom in post-war tourism, he designed and built his own tour bus. This vehicle was so successful that RUF became a full-fledged bus manufacturer, producing high-quality coaches for travel companies across Germany. For decades, the RUF badge was seen on large passenger transports, not racetracks.
The Crash That Changed Everything
The company's destiny shifted in 1963 due to a twist of fate. While driving his tour bus, Alois Sr. witnessed a Porsche 356 lose control and crash. He helped the driver and bought the wreckage. He and his young son, Alois Ruf Jr., repaired the car in their garage. The restoration was flawless, and they sold it for a profit. This sparked a passion in his son and a realization in the father: fixing Porsches was good business. Although Alois Sr. passed away in 1974, just before the company released its first modified Porsche, his workshop provided the literal and financial foundation for the supercar giant that followed.