The Modifier
Cecil Kimber started as the manager of Morris Garages, the Oxford dealership owned by William Morris. He saw an opportunity that his boss didn't: people wanted cars that were fun, not just functional. In the 1920s, he began modifying standard Morris Cowleysâlowering the suspension and adding sportier bodies. This was the birth of MG. He also designed the famous Octagon badge, reportedly choosing the shape because it stood out against the circular dials on the dashboard.
Sports Cars for the Masses
Kimber's genius was making speed affordable. In 1929, he launched the MG M-Type Midget. Based on the cheap Morris Minor chassis, it was a proper sports car with a fabric body and a boat-tail rear. It was a sensation. Suddenly, you didn't need to be a millionaire to own a race car. This philosophy defined the "British Roadster" for the next 50 years.
A Tragic Finale
Despite his success, Kimber had a strained relationship with the conservative William Morris (Lord Nuffield). In 1941, during WWII, Kimber was abruptly fired for accepting a contract to build aircraft parts without Morris's specific approval. His end was even more tragic. In 1945, just months before the war ended, Kimber was killed in a freak railway accident at King's Cross station when the wheels of his train slipped on a greasy section of track. He never saw the post-war global explosion of the brand he created.