The Mechanic from Riedlingen
In 1873, a skilled mechanic named Christian Schmidt opened a workshop in a chaotic old mill in Riedlingen. His product was not a vehicle, but a knitting machine. Business was good, but he needed more power and better logistics. In 1880, he moved the factory to a town where two rivers, the Neckar and the Sulm, met. This locationâNeckarsulmâwould provide the company with its legendary three-letter name: NSU.
From Thread to Tread
Schmidt was an opportunist. Seeing the rising popularity of bicycles in England, he shifted production from knitting machines to "high wheeler" bicycles, branding them Germania. These became a sensation in Germany. Tragically, Schmidt died in 1884 at the age of 39, just a year before the motorcycle was invented. He never saw his company put an engine on two wheels.
A Legacy Merged
Schmidt's successors took NSU to dizzying heights. By the 1950s, NSU was the largest motorcycle manufacturer in the world. In the 1960s, they built the revolutionary Wankel-powered Ro 80 car. In 1969, NSU merged with Auto Union to form the modern Audi company (Audi NSU Auto Union AG). Today, the massive Audi factory in Neckarsulm stands on the very ground Christian Schmidt chose for his knitting machines.