The Tractor Tycoon
Before the supercars, there were tractors. Ferruccio Lamborghini made his fortune repurposing WWII military surplus into agricultural machinery. He was a brilliant mechanic and a shrewd businessman, becoming one of the richest men in Italy. He rewarded his success by buying luxury cars, including several Ferraris.
The Insult That Changed History
Ferruccio was unhappy with the clutches on his Ferraris; they kept breaking. When he drove to Maranello to complain directly to Enzo Ferrari, the Commendatore dismissed him, saying, "Let me make cars. You stick to making tractors." Insulted, Ferruccio decided to build his own car just to prove Enzo wrong. He poached Ferrari's top engineers (like Giotto Bizzarrini) and created the 350 GTV.
The Raging Bull
Ferruccio was a Taurus and had a fascination with bullfighting. After visiting the Seville ranch of Don Eduardo Miura, he adopted the Raging Bull as his company logo. This obsession led to the naming of his most iconic carsâMiura, Islero, Espada, and Diabloâforever linking the brand with power, aggression, and Spanish fighting bulls.