The Speed Demon
Before his name became synonymous with luxury, Fred Duesenberg was obsessed with speed. Starting with bicycles and moving to motorcycles, he was a self-taught engineer with an intuitive grasp of mechanics. He proved his mettle on the track: in 1921, a Duesenberg race car driven by Jimmy Murphy won the prestigious French Grand Prix at Le Mans, making it the first American car to ever defeat the Europeans on their home turf.
Engineering Firsts
Fred wasn't just building fast cars; he was building smarter ones. He is credited with pioneering the Straight-8 engine layout in passenger cars, providing smoother power than the V8s of the day. More importantly, he was the first to successfully implement hydraulic brakes on a production vehicle (the Model A), replacing the dangerous and unreliable mechanical cable brakes that were the industry standard.
The Model J: "It's a Duesy"
In 1926, transportation mogul E.L. Cord bought the company with a simple instruction to Fred: "Build the best car in the world." Fred delivered the Duesenberg Model J. It was a technological marvel, producing 265 horsepower when most cars made 50. It was owned by kings, gangsters, and Hollywood stars like Clark Gable. The car was so magnificent that the phrase "It's a Duesy" entered the American lexicon to describe anything truly outstanding. Tragically, Fred died in 1932 following a crash in a Duesenberg prototype, meeting his end in the very machine he perfected.