The Die-Casting Tycoon
Before he built cars, Herbert H. Franklin revolutionized how metal was shaped. In 1893, he co-founded a manufacturing company in Syracuse, New York, and is credited with coining the term "die-casting". This process allowed for the precise creation of small metal parts, a fortune-building innovation that gave him the capital to look for his next big venture.
The Air-Cooled Philosophy
In 1901, Franklin met a brilliant engineer named John Wilkinson who had a radical idea: cars didn't need heavy radiators or water pumps. Franklin backed him, and together they launched the Franklin Automobile Company. Their selling point was simple yet powerful: "No water to boil, no water to freeze." In an era when antifreeze didn't exist, Franklin cars were the preferred choice for doctors and professionals who needed reliability in harsh winters.
Scientific Light Weight
Herbert Franklin wasn't just selling an engine; he was selling a philosophy called "Scientific Light Weight". While competitors built heavy steel tanks, Franklin used flexible ash wood frames and extensive aluminum bodywork. This made the cars incredibly agile and comfortable, as the flexible frame absorbed road shocks.
The End of the Line
For decades, Franklin was a premier luxury brand, competing with Packard. However, the pressure to conform to "standard" car designs led them to add heavy faux radiators in the 1920s, diluting their engineering purity. The introduction of a heavy V12 engine in 1932âcontrary to their lightweight heritageâcombined with the Great Depression, forced the company into bankruptcy in 1934. Yet, the air-cooled legacy lived on; the engine designs were later used in helicopters and even the Tucker 48.