The Inseparable Brothers
John Francis Dodge and his younger brother Horace were a unique phenomenon in automotive history. They were inseparable, often wearing matching suits and refusing to read mail unless it was addressed to both of them. While Horace was the gifted mechanic who could fix anything, John was the brilliant, loud, and often combative businessman who managed the deals and the money.
Building Detroit's Foundation
Before building their own cars, the Dodge brothers built everyone else's. In 1900, they established a machine shop in Detroit that quickly became the gold standard for precision parts. They supplied transmissions for Ransom E. Olds (Oldsmobile) and later became the primary supplier of engines and chassis for the Ford Motor Company. In exchange for their work, they received a 10% stake in Ford, a deal that would make them incredibly wealthy.
The Historic Lawsuit Against Ford
The relationship with Henry Ford soured as Ford decided to stop paying special dividends to shareholders in favor of expanding production and building the River Rouge complex. John Dodge, furious that his capital was being held back, sued Henry Ford in 1916. The case, Dodge v. Ford Motor Co., resulted in a landmark victory for the brothers, forcing Ford to pay out millions in dividends. This capital provided the war chest they needed to launch their own car company.
The Dodge Brothers Company
In 1914, John and Horace introduced the first Dodge car. It was everything the Model T was not: it had a 12-volt electrical system, a 35-horsepower engine, and famously, an all-steel body (most cars at the time still used wood frames). They marketed their cars with the word "Dependability," a trait that John valued above all else. By 1916, they were the second-largest automaker in the U.S. behind Ford.
A Tragic End
The brothers' reign was cut tragically short. While attending an auto show in New York in January 1920, both brothers contracted the Spanish Flu. John Francis Dodge died on January 14, 1920, at the age of 55. His brother Horace, heartbroken and ill, died just months later in December. Despite their early deaths, the brand they built on brotherhood and engineering excellence lives on as a symbol of American muscle.