The Cornell Engineer
While Herbert Franklin was a businessman, John Wilkinson was a pure engineer. A graduate of Cornell University, he was obsessed with efficiency. In an era when cars were heavy, lumbering beasts, Wilkinson believed in physics. He designed a four-cylinder air-cooled engine in 1898âyears before it was an industry standardâcatching the eye of Alexander T. Brown and Herbert Franklin.
Scientific Light Weight
Wilkinson's defining contribution was the philosophy of "Scientific Light Weight." He argued that weight was the enemy of performance and reliability. Instead of heavy steel, he built Franklin chassis out of laminated ash wood, which was both strong and flexible, absorbing road shocks. He used aluminum for the body panels and engine components. The result was a luxury car that handled like a sports car and tires that lasted twice as long as those on competitors' vehicles.
Integrity Over Sales
Wilkinson was a purist. He designed the early Franklins with a distinctive "barrel" hood because it was the most aerodynamically efficient shape for air cooling. However, by the 1920s, dealers demanded cars that looked like "normal" water-cooled vehicles with big, square radiators. Wilkinson refused to put a fake radiator on his air-cooled car, calling it dishonest engineering. When management overruled him in 1924 to boost sales, he resigned in protest, proving he would rather walk away than build a lie.