The Wheelwright of Ulm
The story begins in 1893 in the city of Ulm, where Karl Kässbohrer founded a workshop to build carriages. Unlike many traditional craftsmen, Karl was quick to embrace the combustion engine. In 1910, he built the first Kässbohrer motorized bus on a truck chassis. It featured a unique innovation: the driver's cab was enclosed and heated, a luxury unheard of at the time. This focus on comfort and practical engineering became the company's hallmark.
The Setra Revolution
While Karl laid the foundation, his spirit of innovation led to the company's greatest breakthrough under his successors (his sons Otto and Karl Jr.). In 1951, the company launched the Setra S8. The name "Setra" comes from the German word "SElbstTRAgend" (self-supporting). Before this, buses were just wooden boxes placed on heavy steel truck ladders. The Setra used a skeleton-like tubular frame where the body itself provided the structural strength. This made the bus lighter, safer, and far more comfortable, setting the standard for every modern bus on the road today.
A Legacy Split in Two
The Kässbohrer empire eventually grew so large that it split into iconic specialized brands. Today, the bus division lives on as the premium brand Setra (now part of Daimler), while the off-road division is famous for the PistenBully snow groomers. Both trace their DNA back to Karl Kässbohrer's relentless pursuit of better transport solutions.