The Brothers Behind the Truck
Born in Detroit to a Jewish family, Max Grabowsky was a visionary mechanic who saw a different future for the automobile. While most early pioneers focused on passenger cars for personal travel, Max and his brother Morris saw the potential for commercial utility. In 1900, they established the Grabowsky Motor Vehicle Company in Detroit to build strong, reliable trucks capable of replacing horse-drawn delivery wagons.
Rapid Motor Vehicle Company
In 1902, the brothers reorganized their business as the Rapid Motor Vehicle Company and moved operations to Pontiac, Michigan. The name was apt; their success was swift. They produced one-ton trucks that were remarkably durable for the era. A Rapid truck famously became the first commercial vehicle to conquer the treacherous climb up Pikes Peak in 1909, proving the reliability of Grabowsky's engineering.
The Birth of GMC
The success of Rapid caught the eye of William C. Durant, the aggressive founder of General Motors. In 1909, Durant purchased the Rapid Motor Vehicle Company to serve as the backbone of GM's new commercial division. In 1911, GM merged Rapid with another acquisition, the Reliance Motor Car Company, to form the General Motors Truck Company. The "Rapid" badge was soon replaced by three letters that would become legendary: GMC.
Life After GM
Unlike many founders who stayed on as executives, Max Grabowsky eventually moved on to other ventures, including the short-lived Grabowsky Power Wagon Company. Although his name isn't on the grille of millions of trucks today, every GMC Sierra or Yukon on the road traces its lineage directly back to the workshop of Max Grabowsky.