The Master of Efficiency
Peter Rawlinson is arguably the most accomplished automotive engineer working today. Born in South Wales, he built his reputation on British engineering excellence, holding key roles at Jaguar and Lotus. His philosophy is obsessed with "efficiency"âgetting the most range and power from the smallest possible space and weight.
The Tesla Model S Era
Before Lucid, Rawlinson was the Vice President of Vehicle Engineering at Tesla. He was the Chief Engineer responsible for the Model S, the car that put electric vehicles on the map. Working directly with Elon Musk, he solved critical engineering challenges that allowed the Model S to become a reality. He left Tesla in 2012, feeling he had more to offer.
Transforming Atieva into Lucid
In 2013, Rawlinson joined a battery technology company called Atieva (founded by Bernard Tse and Sam Weng). He had a condition: he didn't want to just sell batteries; he wanted to build the best car in the world. Under his guidance, the company rebranded as Lucid Motors. He designed the Lucid Air from a clean sheet, utilizing his miniaturized powertrain technology to create a luxury sedan with record-breaking range (over 500 miles) and interior space.
A Rivalry of Engineering
Rawlinson is often seen as the rational foil to Elon Musk. While Musk sells a vision of the future, Rawlinson sells pure engineering metrics. He famously stated that Lucid acts as a "technological tour de force" to push the entire industry, including Tesla, to be better.