The Man with the Blue-Collar Soul
Walter P. Chrysler was not born into wealth. He began his career cleaning locomotive pits for the Union Pacific Railroad, eventually working his way up to become a master mechanic. His obsession with machinery led him to the Chicago Auto Show in 1908, where he bought a Locomobile for $5,000âmostly on creditâjust to take it apart and see how it worked.
The Savior of Buick
His talent caught the eye of Charles Nash and later William C. Durant at General Motors. Hired to run Buick, Chrysler revolutionized production, cutting costs and boosting output. He became so valuable that Durant reportedly paid him an unprecedented salary of $500,000 a year plus stock options. However, clashes with Durant led to his resignation in 1919, retiring as a very wealthy man.
The Turnaround Artist
Retirement didn't last. Bankers hired Chrysler to save the failing Willys-Overland and later the Maxwell Motor Company. He turned Maxwell around with a brutal efficiency that earned him a reputation as a miracle worker. In 1925, he reorganized Maxwell into the Chrysler Corporation.
Creating the Big Three
Chrysler introduced the Chrysler Six, a car that featured a high-compression engine and the first affordable hydraulic brakes. It was a sensation. But his boldest move came in 1928. In a stunning deal, he acquired the massive Dodge Brothers Company. That same year, he launched the low-priced Plymouth and mid-range De Soto brands. With these moves, he solidified Chrysler as the third pillar of Detroit's "Big Three," alongside Ford and GM.
A Monument in the Sky
Walter Chrysler wanted to leave a mark not just on the road, but on the skyline. He financed the construction of the Chrysler Building in New York City. For a brief period, it was the tallest building in the world, a fitting art deco tribute to a mechanic who reached the very top.